This is an assignment from my Graphic Design class. We were to take the original fightglobalwarming.com ads (which was just those two check boxes with the text on a yellow background) and come up with creative ways of showing global warming. This is one of them I came up with.
I wish it made more sense. I suppose it's like: The guy is laying around doing nothing and just taking a smoke break (which is also a cause of global warming, albeit a lesser cause) while pollution is being dumped into the atmosphere with the smoke stacks and factories in the background. I take that back, it makes little to no sense. HAHA.
Ok, I've come up with a concept that makes a little more sense with the poster. We are all our own little industrial factories and it's time to stop sticking our heads in the sand and do something.